Thursday, June 21, 2012

GBK Gift Lounge for the MTV Movie Awards

GBK, a special events and luxury gifting company, hosted an exclusive gift lounge the beginning of June at the L’Ermitage Hotel in Beverly Hills for the MTV Movie Awards. The rooftop was overflowing with stylish and cause-driven products, reflecting a mission to help the environment and give back to those in need.  

RevitaLash® was among the many companies dedicated to charitable causes. Developed by ophthalmologist Michael Brinkenhoff for Athena Cosmetics, Inc., RevitaLash® utilizes its time and financial resources towards educational programs and finding a cure for breast cancer. The cosmetics company gifted their ADVANCED line of products, including eyelash, eyebrow and hair conditioner, all of which were a huge hit with the women!

The children’s entertainment company MGA Entertainment showed off their bald Bratz® True Hope™ dolls to support cancer treatment and education. One dollar from the sale of each of these inspirational dolls is donated to City of Hope.
Bratz® True Hope™ dolls

Emys Clothing, a sustainable organic apparel company, showed their bamboo line of men’s and women’s clothing made with environmentally-friendly biodegradable fabric. Founded by conservation biologist Barry Nerhus, who also works to save endangered species and restore natural habitats for wildlife, Emys (meaning “turtle” in Greek) donates 10% of sales to environmental causes.

Another company making a difference, Lotus Premium Denim gifted their fashionable and hip women’s jeans. With a team of women designers, the company’s denim line embraces fashion and comfort while supporting organizations that empower women.

Jet-setters had an assortment of innovative products to choose from at the GBK lounge! Robdechi showcased their lightweight scarves, including the Robdechi Original 3-pocket hoodie and the Robdechi Air, with its inflatable air system perfect for travelers. Another must-have for those on the move was the Smart Phone Watch from Negris Lebrum Clothing Company for Black Street Technology. This sporty timepiece is a combination phone/PDA/FM radio/digital camera/video recorder, which also has texting and internet functions.
Smart Phone Watch

Other lounge favorites included Sprout eco-friendly timepieces with organic cotton, corn resin and cork straps, in an array of colors. They’ve been making watches for over 50 years and continue making strides towards a more sustainable product and to giving back to their community. Armitron was another company to watch for, displaying their All-Sport watches and their Now collection of luxury women’s watches.

The weekend also included great gifts for kids. The California-based toy, game and collectible company, Jada Toys, Inc., showcased Chiffon, Cookie and Candi, three activity dolls from their new Cutie Pops doll collection. Each doll has pop-on accessories such as hair extension pops, accessor-eyes, and style pops, sure to bring out the stylist in every young girl. 

Another not-to-be-missed product for kids was the DUB Garage Blazerz from Toy State. Zooming around the suite, the vehicle was just one of Toy State’s many stylized lights and sound vehicles on display. Light shows and cool music with DJ scratches were all the buzz from these motorized vehicles.
Toy State, not just for kids

The Artisan Group made an impression with handcrafted jewelry, purses, totes, paintings, designer stationary and paper goods, crocheted apparel, spa products, and other artistic accessories.  With a talented group of over 700 artisans from around the world, guests were sure to find exclusive products that were truly one-of-a-kind: Paper and Place chandelier crystal map jewelry and accessories; Soga Soap delicious skincare products with organic oils; Sock Monkey Emporium handcrafted sock animals made in the UK; The 7th Crow fashionable jewelry made from Czech glass, copper; brass, sterling silver, chalcedony and pyrite; The Shutterbug Eye fine art photography prints and photo pendant jewelry; Esscentual Alchemy natural perfumes; JuditB unique wearable art pieces designed with sharp angles and geometric shapes; Kathryn Designs innovative handcrafted polymer clay and resin jewelry, featuring luminous colors set in a modern-vintage design; Gretchen Hind Designs handmade jewelry made with wire, beads, gemstones and rocks; Sari Blue eco-friendly bracelets, earrings, pendants and necklaces made from Turkish glass beads, many of which are designed with their “lucky eye” to add peace and prosperity; BeezKneez trendy designer stationery, paper goods and personalized gifts customizable for any occasion; Oops I Knit it Again awe-inspiring hats, blankets, scarves and accessories for babies and children; Saniki Creations handmade chainmaille and adornments; Bead Flora & Jewels timeless hair clips, headbands, shoe clips and other accessories; Palm Beach Parties social stationery; Hoshii Designs earth-friendly scarves, handbags and accessories; Gemelli Inspired brass jewelry with a vintage flare; Sophisticated Pup fine pet products; Teru Amaro alluring bracelets, necklaces and earrings; Motherbored recycled computer jewelry; Sherry’s Jewelry made from precious metal, highest-quality gemstones and glass stones; Jewels for Hope classic yet chic Swarovski crystal and pearl designs made to benefit nonprofit organizations; Aussen Wolf Designs semi-precious stone and bead jewelry; Candleworks premium candles; Four Black Paws designer pet products; OC Styles handcrafted stylish gifts; Care More Creations wire-wrapped jewelry featuring healing gemstones; Amy Fine Design rustic, hip jewelry made from amethyst, aquamarine, turquoise and other colorful jewels; Catcophony simple yet crafty jewelry; Scentability body products and home fragrances; Starlet Glam luscious soaps, scrubs and creams; and Villa Lusso 100% soy candles inspired by scents in Italy.
The Artisan Group

Other sponsors included imPRESS artificial press-on manicures by Broadway Nails, Cubify 3D printer, AsomBroso Tequila, Caribbean Living magazine, Cartography original necklaces made from found objects all over the world, Evamor alkaline water, Kent Denim men’s premium indigo jeans, Keratin Complex hair treatments and styling products, Plomo women’s contemporary shoes, Ruby Roxanne Designs leather cuff bracelets, The Taco Man catering company, Illuminated Industries furniture and lighting systems, Sabra dips inspired from flavors around the world;  HalfBreed Clothing Co. multicultural clothing for men, women and children.

The GBK lounge benefitted (Red), the nonprofit organization founded by Bobby Shriver and Bono which gives a percentage of their sales to fight against AIDS in Africa.

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